PSK Analytics announces a strategic collaboration with PepsiCo to support the Pepsi Stars program in Egypt, delivering data-driven performance evaluation technology to enhance grassroots talent identification and youth football development in partnership with Right to Dream.

African football is standing at a crossroads, as CAF weighs a bold shift from AFCON’s iconic two-year rhythm to a four-year cycle supported by a new African Nations League. This change promises greater financial returns and global alignment, but also raises urgent questions: can a dispersed league format ever replicate the magic, scale, and fan energy of a one-month AFCON festival like Morocco 2025, with its record crowds and booming commercial appeal (see the generated image above)? At the heart of this debate is a simple truth: any new competition model will succeed or fail based on how deeply it understands and serves African fans.

AFCON 2025 in Morocco has already shown what is possible when passion, infrastructure, and global interest converge, with packed stadiums, rising broadcast reach, and a fast-growing sponsorship ecosystem that sees the tournament as a premium platform rather than a calendar problem (see the generated image above). A Nations League could extend this value across the cycle, but only if it tackles current pain points—fragmented qualifiers, inconsistent atmospheres, and travel and cost barriers—and replaces them with experiences that feel intentional, connected, and worth the journey for both local and international supporters. Without that, there is a real risk of more games but less meaning.

This is why a data-driven, fan-first strategy is no longer optional. Game Changers’ FAME AI model is designed precisely for this moment: turning scattered ticketing, broadcast, digital, and on-ground signals into a unified picture of who fans are, how they behave, and what truly motivates them, so that federations, leagues, and partners can design competitions, journeys, and activations that feel personalised, culturally relevant, and measurable in impact (see the generated image above). In an era where AFCON can reach over a billion viewers worldwide, the real competitive edge will belong to those who can turn that global reach into long-term relationships—and build a Nations League that is not just a scheduling solution, but a new chapter in how African football connects with its greatest asset: its fans (see the generated image above).

Empowering the Future of Sports
AUC and Game Changers join forces to launch cutting-edge Sports Management Certificates in Egypt and the Middle East, blending global expertise, fan experience strategies, and data-driven technology to shape tomorrow’s sports leaders.

Game Changers explores how FIFA Club World Cup 2025 drives sports digital transformation, boosting fan experience and engagement in the Middle East and beyond.

Wes Morgan, Premier League Winner Joins Game Changers, the UK-based sports data and technology company is leading the way in revolutionizing the sports industry through innovation, athlete-centric strategies, and cutting-edge technology. With a growing customer base in both Europe and the Middle East. Our mission is to redefine the future of sport by connecting athletes, rights holders, and fans in ways that were never possible before. We believe in creating impactful experiences that go beyond the game — empowering athletes, enriching fan engagement, and driving commercial growth.