ZED FC Partners with Game Changers to Redefine Fan Experience and Football Culture in Egypt
ZED FC, one of the top 10 clubs in the Egyptian Premier League and a rising force in youth development and modern football strategy, has partnered with Game Changers, a UK-based sports technology and fan experience consultancy, as part of its wider transformation journey to elevate football performance both on and off the field.
This collaboration is a key step in reimagining how the club connects with the new generation of fans, through experiences that reflect ZED FC’s ambitions, values, and community-driven vision.
The partnership focuses on developing a strategic and modern approach to fan experience, aligned with the club’s identity and long-term goals. Rooted in Egypt’s vibrant football culture, the project brings together innovation, inclusion, and emotional connection — ensuring that every touchpoint, from digital to matchday, is designed with fans at the centre.
Beyond fan engagement, this move signals ZED FC’s broader commitment to shaping the future of Egyptian football by investing in youth, deepening club-community ties, and setting new standards for how clubs grow their brand, audience, and impact.
“We’re incredibly excited about this collaboration with Game Changers. The workshop was just the beginning of what we believe will be a transformative journey for ZED FC’s connection with our fans. Together, we’re aiming to create an experience that reflects the spirit of our club and the passion of our community.” Dalia Alloub, Chief Marketing Officer, ZED FC
Together, ZED FC and Game Changers explored new ways to connect with fans through digital touchpoints, storytelling, real-world activations, and enhanced matchday experiences, building a fan journey that reflects both the club's identity and the passion of its supporters.
“This is not just about football. It’s about building a long-term, emotional connection between ZED FC and its community, and we’re proud to be part of that transformation.” Amr Elrawi, Founder & CEO, Game Changers
This is more than a partnership. It’s a bold step toward redefining the role of football clubs in the lives of fans and setting a new standard for how sports organisations in the region can grow with purpose, from academy to arena.
About Game Changers
Game Changers is a UK-based sports innovation and fan experience consultancy, led by a team with decades of expertise in global sports transformation. With leadership experience spanning the Premier League, Oracle Red Bull Racing, Real Madrid, LaLiga, and SailGP, Game Changers brings world-class insight and technology to reimagine how rights holders connect with fans. From AI-driven fan platforms to strategic fan engagement roadmaps, Game Changers empowers clubs and leagues to drive emotional loyalty, commercial growth, and community impact.
