Game Changers & AUC Unite to Shape the Future of Sports Leaders in Egypt and the Middle East
Game Changers and AUC Partnership
Game Changers, a UK-based sports data-driven and technology company, is proud to announce a partnership with The American University in Cairo (AUC) to launch two innovative programs: the Sports Marketing and Fan Experience Certificate and the Sports Sponsorship and Media Certificate. Developed in collaboration with the Onsi Sawiris School of Business Executive Education, these certificates are set to advance the sports industry in Egypt and the Middle East by equipping the next generation with the latest and most practical expertise in sports management.
Each certificate is designed as an eight-week blended-format course; the certificates immerse participants in sports marketing, fan experience, sponsorship strategy, and media operations, all delivered by industry leaders and enriched with case studies and real-world projects.
Applications are now open and will close on October 12, 2025. Accessible payment plans are available for up to 60 months.
“We are excited to partner with Game Changers, a UK-based company renowned for its data-driven and technological innovations in sports. This collaboration enables us to share global best practices and hands-on expertise with participating professionals. Our programs are designed to empower graduates to drive positive change in the region's sports ecosystem by leveraging knowledge and applying practical, real-world applications for measurable impact.” Mohamed AbdelSalam, Executive Director, Onsi Sawiris School of Business Executive Education, The American University in Cairo.
“This partnership with AUC marks a pivotal step forward in sports business education for Egypt and the Middle East. Our shared goal is to nurture and empower the region’s next wave of sports leaders with transformational skills in marketing, fan experience, sponsorship, and media. By combining AUC’s academic excellence with Game Changers’ industry expertise, we are creating a platform that will truly elevate the competitiveness and creativity of our sports industry for generations to come.” Amr Elrawi, CEO of Game Changers
For more information or to apply, visit:
Sports Marketing and Fan Experience Certificate: https://shorturl.at/uujIt
Sports Sponsorship and Media Certificate: https://shorturl.at/QAPT3
