Our Services
2x
Engaged fans spend twice as much
Game Changers helps rights holders turn fans into revenue by designing and optimising end‑to‑end fan journeys, personalising experiences with real data instead of guesswork, and building sponsor activations that fans actually love.
We make your data work like a high‑performance team by connecting ticketing, retail, content and social into a single fan view, sizing new revenue streams, and delivering clear, executable digital roadmaps.
We then turn strategy into digital products fans use every day, smarter apps, websites, ticketing and memberships, all integrated into one ecosystem and continuously optimised based on behaviour and feedback, so you can sell value, not just inventory, with data‑rich rights, measurable impact across digital and matchday, and new formats that unlock fresh sponsor budgets.
30%
Fan base growth YoY with digital-first strategies
FACT
FACT is a comprehensive framework for scoring, evaluating and benchmarking your fan experience maturity so you can clearly see where you stand today and what to do next. It shows you the current state of your fan engagement and commercial streams, highlights the key opportunities for growth, and translates them into tangible benefits such as increased revenue per fan, stronger sponsorship appeal and higher fan satisfaction.
Benefits include data‑driven recommendations for revenue and engagement growth, clear benchmarking against league and global best practices, and actionable, club‑specific insights that support smarter, faster decision‑making.
FAME
FAME is a comprehensive Fan Experience ecosystem delivered as a monthly SaaS subscription, giving you a plug‑and‑play way to run modern, data‑driven fan engagement without building your own tech stack. It reframes raw reach into qualified attention, interactions and transactions, turning followers into engaged fans and engaged fans into measurable customers and revenue.
As a fully managed service for leagues and teams, FAME captures and segments fan data to power targeted experiences and offers, while the platform continually tracks real fan value and unlocks new monetisation opportunities.
FAN Journey Mapping
Fan Journey Mapping is a structured methodology that captures every key step and touchpoint, physical and digital in a fan’s recurring relationship with your club or league, building on the matchday insights identified through FACT.
It reveals where fans discover you, how they buy, attend and re‑engage, and highlights the moments that matter most. By overlaying sponsor objectives onto this journey, we pinpoint where brands can authentically embed their products and services, putting the sponsor at the heart of the fan experience.
FAME AI
FAME AI sits in this future by acting as the AI brain for fan intelligence: it plugs into your existing products and channels, tracks real‑time and historical performance, and uses predictive models to move you from simple “see–think–act” dashboards to anticipate and optimise.
In practice, that means automatically surfacing growth levers and conversion bottlenecks (which segment is likely to churn, which game needs a push, which offer will work best), while providing a single source of truth that commercial, digital, ticketing and sponsorship teams can share to coordinate decisions and prove impact.
Contact us.
Maybe you want to elevate your fan experience. Maybe you’re exploring how AI and data can unlock new revenue. Or maybe you’re simply not sure where to start. Whatever stage you’re at, a short conversation can turn ideas into a clear game plan for your club, league or brand.