Game Changers Welcomes Adrian Kingwell to Its Advisory Board
Game Changers, the UK-based sports technology and fan experience consultancy, is delighted to announce that Adrian Kingwell has joined its Advisory Board, bringing with him nearly two decades of entrepreneurial and leadership experience across the technology, data, and SaaS sectors.
Adrian Kingwell joins Game Changers Advisory Board
Adrian is a seasoned SaaS entrepreneur and board-level adviser who has founded, scaled, and advised multiple tech startups and scaleups. He began his career in IT sales before moving into marketing leadership for a group of medical recruitment agencies, later founding Mezzo Labs in 2006, a data and MarTech consultancy that grew into one of the UK’s leading analytics firms. Under Adrian’s leadership, Mezzo Labs expanded internationally and was successfully acquired by The Mission Group plc in 2023.
Currently, Adrian is scaling Uplifter Limited, an analytics SaaS business with an ambitious growth vision focused on helping organisations harness data more effectively. A regular speaker at industry events and podcasts, Adrian shares practical insights on building and scaling startups, drawing on his own journey to inspire and guide the next generation of tech leaders.
“We’re thrilled to welcome Adrian to our Advisory Board,” said Amr Elrawi, CEO of Game Changers. “His deep expertise in data analytics, artificial intelligence (AI), SaaS growth, and digital transformation aligns perfectly with our mission to revolutionise the sports industry through innovation and technology. Adrian’s experience will be invaluable as we continue to expand our impact across fans, rights holders, and talents globally.”
In his advisory role, Adrian will support Game Changers in accelerating its technological capabilities and shaping its long-term strategy around data intelligence & AI, product innovation, and scalable growth , reinforcing the company’s position as a pioneer in sports tech across the Middle East and beyond.
“I’m excited to join Game Changers at such a dynamic time for the business,” said Adrian Kingwell. “Their vision for transforming sport through data-driven insight and fan-centric innovation resonates strongly with my own experience of using technology to create real-world impact. I look forward to supporting their journey as they continue to challenge conventions and lead with purpose.”
This appointment strengthens Game Changers’ growing Advisory Board, which continues to attract experienced leaders from across technology, data, and sport, each helping the company shape the future of the global sports ecosystem.
About Game Changers
Game Changers is a UK-based sports technology and data-driven consultancy, led by a team with decades of expertise in global sports transformation. With leadership experience spanning the Premier League, Oracle Red Bull Racing, Real Madrid, LaLiga, and SailGP.
Leveraging advanced insights and innovative digital solutions, Game Changers enables rights holders to transform how they connect with fans. Through AI-powered fan experience and sponsorship management platforms, Game Changers empowers clubs and leagues to foster emotional loyalty, drive commercial growth, and deliver meaningful impact in their communities.
