Privacy Policy
ANNEX A: Last updated on 10 April 2026
1. Who We Are
ANNEX B: Game Changers Global Limited (“Game Changers”, “we”, “us”, “our”) is a sports technology and data-driven consultancy that supports organisations in sports, entertainment, and related sectors with digital transformation, fan engagement, data strategy, and innovation services.
We are registered in England and Wales under company number 16143458, with our registered office at 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF.
For the purposes of applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, we are the data controller of the personal data collected through our website unless stated otherwise.
2. How to Contact Us
ANNEX C: If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Address: 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
3. What This Policy Covers
ANNEX D: This Privacy Policy explains how we collect, use, store, share, and protect personal data when you:
Visit our website hosted on Squarespace.
Contact us through our website, by email, phone, or social media.
Subscribe to our updates, newsletters, insights, or event invitations.
Engage with us as a client, prospective client, partner, supplier, or job applicant.
ANNEX E Where we process personal data on behalf of clients as part of a consultancy or technology project, we may act as a data processor and will process that data only in accordance with the relevant client’s instructions and contractual terms.
4. The Personal Data We Collect
ANNEX F: Depending on how you interact with us, we may collect the following categories of personal data:
Identity and contact data: name, employer, job title, email address, telephone number, location, and social media details.
Business relationship data: details you provide in enquiries, project discussions, proposals, contracts, and meeting notes.
Website usage data: IP address, browser type, device type, referring website, pages viewed, and time spent on pages.
Marketing and communications data: your preferences for receiving communications from us and your engagement with those communications.
Recruitment data: where applicable, CVs, employment history, qualifications, and application-related correspondence.
ANNEX G: We do not intentionally collect special category personal data through our website unless it is specifically necessary and lawful for a defined purpose.
5. How We Collect Personal Data
ANNEX H: We collect personal data in several ways:
Directly from you when you complete forms, contact us, subscribe to updates, or communicate with us.
Automatically when you browse our Squarespace website, through cookies and analytics tools used by the platform or enabled on the site.
From third parties or publicly available sources, such as LinkedIn, business websites, referrals, or partners, where relevant to a legitimate business relationship.
6. How We Use Your Personal Data
ANNEX I: We use personal data only where we have a valid lawful basis under applicable data protection laws. We may use your personal data to:
Respond to enquiries and communicate with you.
Provide our consultancy, advisory, digital, and data-related services.
Manage client, supplier, and partner relationships.
Send relevant business updates, thought leadership, or event invitations where permitted by law.
Operate, monitor, improve, and secure our website and services.
Meet legal, regulatory, accounting, and contractual obligations.
ANNEX J: We do not sell your personal data to third parties.
7. Legal Bases for Processing
ANNEX K: We rely on one or more of the following legal bases depending on the circumstances:
Contract: where processing is necessary to enter into or perform a contract.
Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights.
Consent: where required, including for certain marketing communications or non-essential cookies.
Legal obligation: where processing is required to comply with applicable laws or regulations.
8. Cookies and Squarespace
ANNEX L: Our website is hosted on Squarespace, which may use cookies and similar technologies to support site functionality, performance, security, and analytics. Cookies may help us understand how visitors use our website, improve user experience, and maintain website security and reliability.
ANNEX M: Where required by law, we will provide a cookie banner or similar mechanism allowing you to manage your cookie preferences for non-essential cookies. You can also manage cookies through your browser settings, although disabling some cookies may affect website functionality.
9. Sharing Your Personal Data
ANNEX N: We may share your personal data where necessary with:
Website hosting and technology service providers, including Squarespace and related support providers.
Professional advisers, such as legal, financial, and compliance advisers.
Clients, partners, or suppliers where necessary to deliver services or manage commercial relationships.
Regulators, law enforcement authorities, courts, or government bodies where disclosure is required by law or necessary to protect our legal rights.
ANNEX O: We require third parties processing personal data on our behalf to do so securely and only for authorised purposes.
10. International Transfers
ANNEX P: Because we work with clients and partners across the UK, Middle East, and other international markets, personal data may sometimes be transferred outside the UK. Where this happens, we will take appropriate steps to ensure that personal data remains protected, including using contractual safeguards such as Standard Contractual Clauses or relying on other lawful transfer mechanisms recognised under applicable data protection laws.
11. Data Security
ANNEX Q: We implement appropriate technical and organisational security measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures may include access controls, secure systems, encryption in transit where appropriate, and internal processes for handling personal data responsibly.
12. Data Retention
ANNEX R: We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including for satisfying legal, regulatory, tax, accounting, or reporting requirements. Retention periods vary depending on the nature of the data and the reason it was collected, after which the data will be securely deleted, anonymised, or archived where lawful and appropriate.
13. Your Rights
ANNEX S: Depending on your location and the applicable law, you may have the right to:
Request access to your personal data.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data in certain circumstances.
Object to or request restriction of processing.
Request transfer of your personal data to you or another organisation where applicable.
Withdraw consent where processing is based on consent.
Lodge a complaint with the Information Commissioner’s Office (“ICO”) in the UK or another relevant data protection authority.
ANNEX T: You can exercise these rights by contacting us using the details above.
14. Third-Party Links
ANNEX U: Our website may include links to third-party websites, platforms, or applications. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before submitting any personal data to them.
15. Children’s Privacy
ANNEX V: Our website and services are intended for professional and business audiences and are not directed at children. We do not knowingly collect personal data from children through our website.
16. Changes to This Privacy Policy
ANNEX W: We may update this Privacy Policy from time to time to reflect legal, regulatory, operational, or technological changes. Any updates will be posted on this page together with a revised “Last updated” date.