FACT is a comprehensive framework for scoring, evaluating and benchmarking your fan experience maturity so you can clearly see where you stand today and what to do next. It shows you the current state of your fan engagement and commercial streams, highlights the key opportunities for growth, and translates them into tangible benefits such as increased revenue per fan, stronger sponsorship appeal and higher fan satisfaction.

Benefits include data‑driven recommendations for revenue and engagement growth, clear benchmarking against league and global best practices, and actionable, club‑specific insights that support smarter, faster decision‑making.

Fan Journey Mapping is a structured methodology that captures every key step and touchpoint, physical and digital in a fan’s recurring relationship with your club or league, building on the matchday insights identified through FACT.

It reveals where fans discover you, how they buy, attend and re‑engage, and highlights the moments that matter most. By overlaying sponsor objectives onto this journey, we pinpoint where brands can authentically embed their products and services, putting the sponsor at the heart of the fan experience.

Benefits: stronger brand awareness and affinity, sponsor‑relevant insights from granular fan behaviour data, improved acquisition, retention and revenue, and higher ROI from existing sponsorship rights.

FAME is a comprehensive Fan Experience ecosystem delivered as a monthly SaaS subscription, giving you a plug‑and‑play way to run modern, data‑driven fan engagement without building your own tech stack. It reframes raw reach into qualified attention, interactions and transactions, turning followers into engaged fans and engaged fans into measurable customers and revenue.

As a fully managed service for leagues and teams, FAME captures and segments fan data to power targeted experiences and offers, while the platform continually tracks real fan value and unlocks new monetisation opportunities.

FAME AI sits in this future by acting as the AI brain for fan intelligence: it plugs into your existing products and channels, tracks real‑time and historical performance, and uses predictive models to move you from simple “see–think–act” dashboards to anticipate and optimise.

In practice, that means automatically surfacing growth levers and conversion bottlenecks (which segment is likely to churn, which game needs a push, which offer will work best), while providing a single source of truth that commercial, digital, ticketing and sponsorship teams can share to coordinate decisions and prove impact.